Sports Participation


Sports Participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of activity and inactivity. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

As well as understanding the barriers to sports participation, there is also the need to understand the drivers to sports participation – and why people play sport. The reasons may be more to do with lifestyle choices or with family choices; with being in the open-air or getting out-of-the-home; than to factors such as wanting to take part in a competitive activity, in playing sport to win, or playing sport to keep fit. Understanding whether the drivers come from rec sports, from schools, or from the home is all part of providing insight into sports participation.

Grassroots Tracking

In addition to our annual participation study, we have carried out many custom studies in grassroots tracking. This enables National Governing Bodies (NGBs) to monitor the effectiveness of their grassroots programs. We interview participants immediately after the program then after 6 months, 12 months. These follow up interviews are vital to establish the retention rates of these new participants. Are they still playing? If not, why not? What did they enjoy about the program? What didn’t they enjoy?

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Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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6650 West Indiantown Road, Suite 220, Jupiter, Florida 33458, USA
Tel: 561 427 0647


Tel: 561 427 0647 -Ext. 2