America's trusted source of sporting trends

America's trusted source of sporting trends

Sports Marketing Surveys USA (SMS USA) is a specialist research agency with global reach and over 35 years’ experience. Our full range of custom quantitative and qualitative approaches and regular trend monitoring in participation and retail sales provides comprehensive analysis in more than 100 sports. American businesses trust our data and trends to provide the information they need to understand their sports, from pickup play to the professional game.

Sports Marketing Surveys USA (SMS USA) is a specialist research agency with global reach and over 35 years’ experience. Our full range of custom quantitative and qualitative approaches and regular trend monitoring in participation and retail sales provides comprehensive analysis in more than 100 sports. American businesses trust our data and trends to provide the information they need to understand their sports, from pickup play to the professional game.

What we do

Sports marketing research of players and participants
Sports marketing reports of customers
Sports marketing reports of fans
Sports marketing research of stakeholders

Participation Trends

Understand who plays over 100 different sports in America with “the gold standard” in participation research. Detailed demographic and historical breakdown; immediately accessible reports; powerful dashboard access.

Sales Trends

Analyse what products are selling in the market, at wholesale and retail levels. Regular, near real-time reporting lets you make up to date decisions, overcome challenges and take advantage of market opportunities.

Professional Trends

Explore what elite players think of your event / Tour. Our sensitivity and expertise makes us uniquely suited to survey professional sportspeople and generate independent, honest feedback.

Custom Projects

Ask us about custom research programs that fit your need. We offer a wide range of quantitative and qualitative research techniques to deliver answers that will develop your business. 

Target your audience.

Sports marketing research of players and participants

Participation Trends

Understand who plays over 100 different sports in America with “the gold standard” in participation research. Detailed demographic and historical breakdown; immediately accessible reports; powerful dashboard access.

Sports marketing reports of customers

Sales Trends

Analyse what products are selling in the market, at wholesale and retail levels. Regular, near real-time reporting lets you make up to date decisions, overcome challenges and take advantage of market opportunities.

Sports marketing reports of fans

Professional Trends

Explore what elite players think of your event / Tour. Our sensitivity and expertise makes us uniquely suited to survey professional sportspeople and generate independent, honest feedback.

Sports marketing research of stakeholders

Custom Projects

Ask us about custom research programs that fit your need. We offer a wide range of quantitative and qualitative research techniques to deliver answers that will develop your business. 

I'm looking for...

Immediate access to participation trends

Custom research ideas
and solutions

I'm looking for...

Immediate access to participation trends

Custom research ideas
and solutions