Data Given, Human Driven

Data Given, Human Driven

Sports Marketing Surveys USA (SMS USA) is a specialist research agency with global reach and over 35 years’ experience. Our full range of custom quantitative and qualitative approaches and regular trend monitoring in participation and retail sales provides comprehensive analysis in more than 100 sports. American businesses trust our data and trends to provide the information they need to understand their sports, from pickup play to the professional game.

Sports Marketing Surveys USA (SMS USA) is a specialist research agency with global reach and over 35 years’ experience. Our full range of custom quantitative and qualitative approaches and regular trend monitoring in participation and retail sales provides comprehensive analysis in more than 100 sports. American businesses trust our data and trends to provide the information they need to understand their sports, from pickup play to the professional game.

Target your audience.

Sports marketing research of players and participants
Sports marketing reports of customers
Sports marketing reports of fans
Sports marketing research of stakeholders

The Player

Understand the playing and purchasing habits of sports participants from grass roots to elite level.

The Trade

Enhance your retail strategy by analysing routes to market and monitoring sales and stock levels across your industry.

The Fan

Explore what makes a great event and how best to communicate with the different groups of spectators and fans who engage at all stages of your event’s lifecycle.

The Stakeholder

Discover what matters to the people and businesses who support your success, whether they are media, rights holders, police, volunteers, sponsors and partners, or senior executives.

Target your audience.

Sports marketing research of players and participants

The Player

Understand the playing and purchasing habits of sports participants from grass roots to elite level.

Sports marketing reports of customers

The Trade

Enhance your retail strategy by analysing routes to market and monitoring sales and stock levels across your industry.

Sports marketing reports of fans

The Fan

Explore what makes a great event and how best to communicate with the different groups of spectators and fans who engage at all stages of your event’s lifecycle.

Sports marketing research of stakeholders

The Stakeholder

Discover what matters to the people and businesses who support your success, whether they are media, rights holders, police, volunteers, sponsors and partners, or senior executives.

I'm looking for...

Great research I can
access immediately

Custom research ideas
and solutions

I'm looking for...

Great insights I can
access immediately

Custom research ideas
and solutions