This is data

+40%

The number of casual sports participants had increased by 40% since 2007.

This is smart data

+46%

Millennials are much less likely to commit to playing sports regularly. They are 46% more likely to play a sport casually.

This is smart data

+8.1

On average, Millennials take part in 8.1 sports an average but only 2.5 to core level. So they are sampling an average of 5.6 sports and activities.