John Lafkoff
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John has been in charge of our retail panel since 2008. A surf retail veteran, he started out at Country Scruffs Clothing Company, launched operations for Gotcha Sportswear and Beach Towne Clothing and worked with Raisins Swimwear, and ran his own business with clients including Sole Technology, Yaga Sportswear, Spot Sport and California Proline.

John has over 30 years’ experience in the surfing industry

John has been in charge of our ActionWatch retail panel since 2008