SPORTS MARKETING SURVEYS USA. works closely with retailers both in understanding their retail performance and the sales trends in different categories. Retailers are a core element of our analysis of brand performance through retail audit sales at the model level, Retailer Trends brand ratings amongst specialty sales channels, and Customer Satisfaction analysis of specific brand servicing and support.
Other programs among retailers include Mystery Shopping analysis to understand how a retailer may recommend or promote a new category or brand within their shopping outlet.
We have mapped sports interest and participation by both demographics and zip code to enable retailers to manage categories and develop store location models specific to the retailer’s location and target markets.
While the retail market continues to change with increasing direct selling to consumers, SMS USA. believes that understanding the issues and performance of the varied retail channels is critical to understanding the health of brands and product categories.