USGA, R&A announce outside firm to lead global research project on distance

Posted on August 21, 2018

The United States Golf Foundation (USGA) and The Royal and Ancient Golf Club of St. Andrews (R&A) has announced that Sports Marketing Surveys INC. to provide insights into  “how distance in golf has impacted them over their full golf experience, if at all, and its projected impact into the future.”

Currently, the PGA Tour is on pace to set a record for average driving distance at nearly 296 yards. That would be an increase of almost four yards over last year and almost seven yards over the last two years.

The SMS research will be conducted in multiple languages and countries. For more information regarding this project, click here.

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