Tennis players unfazed by the jittery economic projection

Posted on May 24, 2012

March capped off a promising 1st quarter in the tennis specialty market, posting increasing racquet unit/dollar numbers rarely seen in 2011. With units up 15% and dollars up 12% in March, players showed the jittery economy was not holding them back from updating their equipment.  The strong March numbers led to a Q1 unit increase of 14% and dollar increase of 12%, compared to Q1 in 2011.

The TIA(Tennis Industry Association) Specialty Store Retail Audit details unit and dollar share of racquet sales at pro/specialty stores of the leading racquet brands and analyzes the market by price point, racquet type and size.

The audit is produced on a monthly basis by the TIA’s research partner, Sports Marketing Surveys USA, and the data is available to TIA member manufacturer’s via an sharepoint online dashboards.

For more details contact:
Keith Storey
Sports Marketing Surveys
+1 561 427 0647, +1 772 341 6711

Jolyn de Boer
Tennis Industry Association
+1 843 686 3036

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