Swimming and growth

Posted on January 12, 2015

In a recent article by usatoday.com the article discussed an 92 year old man who swims on frequent basis and then gets into research that Sports Marketing Surveys has done for the swim industry. The quote below is research that has been done for the Sports & Fitness Industry Association.

Swimming competition

” While only 2 million Americans swim competitively, roughly 44 million swim, one way or another, for fitness, estimates the Sports & Fitness Industry Association.”

The article continues to discuss swimming and how well the United States has done in the recent Olympics. Below is the attached article by usatoday.com
http://www.usatoday.com/story/money/business/2015/01/11/speedo-advertising-marketing-swimming-masters-swimmer/21495873/

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