Viewing archives for Youth sports

Youth football participation

Tom Farrey of ESPN wrote on April 17th 2016 an article discussing youth football participation with a focus on the growth of the game among 6-12 year old. The quote below is quoting Sports Marketing Surveys data from the Sports & Fitness Industry association report.

“A total of 1.23 million youth ages 6-12 played tackle football in 2015, up from 1.216 million the year before, according to data from the Sports & Fitness Industry Association, which commissions an annual survey of participation rates in United States households across a range of sports.

Participation in flag football within that age group saw a slightly larger jump, from 1.086 million to 1.142 million.”

The Article includes a quote from SFIA CEO Tom Cove “One year does not make a trend, but it’s a good sign,” “If you look at the last four years, the numbers have been relatively stable, particularly in the [core], which is the most objective measure of parents making decisions about their children playing the sport in a serious way.”

The article defines core participants and other details below.

The most engaged children are “core participants,” which SFIA defines as anyone who plays football 26 or more times during the year. These are the children typically involved in organized tackle leagues, in which there were an estimated 991,000 youth involved last year, up 3.3 percent from 2014 and not far from the pre-recession levels of 1 million-plus.

For the remainder of the article follow the link below
http://espn.go.com/espn/otl/story/_/id/15210245/slight-one-year-increase-number-youth-playing-football-data-shows

Tennis participation discussed at Tom

Following the State of the Tennis Industry Forum held in Miami in March an article was released on April 7th discussing some of the highlights. Along with quotes from Joyln de Boer, the executive director of the Tennis industry Association (TIA), Sports Marketing Surveys USA’s own Vice President was highlighted discussing participation in the sport.

Keith’s quote (below) discusses not only the growth of the sport as a whole but discusses the growth among “Core” players who are considered are considered the life blood of the industry.

“The total number of tennis players in the U.S. is 17.96 million, which is a .3% increase from 2014, noted Keith Storey, vice president of Sports Marketing Surveys USA. “Core” tennis players—those who play 10 or more times a year—increased .5% to 9.96 million.”

Keith’s comment was followed by Joyln discussing the growth of the sport in correlation to the economic situation in the united states.

“While these slight increases are positive signs in this economic climate, we look to develop ‘future thinking’ initiatives to attract and retain more adults and youth into tennis, along with efforts to improve our tennis marketplace,”

There was also discussion about the new USTA National Campus, which is expect to open in Lake Nona in the outskirts of Orlando, Florida. This new facility will have more than 100 courts and will be considered “a learning lab for anyone who delivers tennis” by United States Tennis Association Chief Executive, Community Tennis and USTA National Campus Kurt Kamperman.

For the remainder of the article please follow the link below.
http://www.econotimes.com/Tennis-Industry-Comes-Together-For-State-of-the-Industry-Conference-in-Miami-191424

If you have any questions regarding tennis participation numbers feel free to reach out to Sports Marketing Surveys USA.

Youth participation growth in football

The Associated Press released an article on March 14th quoting research done by Sports Marketing Surveys for USA football discussing the growth of football in America. The findings are based on 30,000 Americans age 6 and older in association with the Physical Activity Council on youth participation in sports.

PARTICIPATION NUMBERS
The results spelled out in the article discuss the growth among different forms of football for children from ages 6 to 14: flag football (8.7% increase) and tackle football (1.9% increase).

Below is a link to the rest of the story and quotes
http://www.mlive.com/sports/2016/03/survey_shows_youth_football_pa.html

Declining youth participation concern

In an article posted by Sports Illustrated they quoted some data from The Sports and Fitness Industry Association done by Sports Marketing Surveys USA including some of these particular quotes.

“Sports Business Daily reports, according to a study done by the Sports & Fitness Industry Association, that amid concerns of an overemphasis on sport specialization, more kids than ever are not playing sports at all. Inactivity among children approached 20% in 2014, continuing a six-year upward trend. In the same age bracket, the average number of team sports played per participant has fallen 5.9% over the last five years and now sits at 2.01, per the SFIA.”

and

“The only major team sport with an upward participation trend since 2009 is ice hockey. According to the report, USA Hockey, after an internal study revealed 43% of children quit the sport by age 9, made major changes by reducing its emphasis on travel and changing rules to facilitate safety, contributing to a reversal in the sport’s decline and a 44% increase in participation. The U.S. Olympic Committee adopted USA Hockey’s list of broader recommendations to increase accessibility—including encouraging its athletes to play other sports—and recommended the rest of its national governing bodies follow suit.”

For the rest of the article please follow this link.
http://www.si.com/more-sports/2015/08/11/american-youth-sports-participation-drop-decline-statistics-study

Pro football camps taking a hit

As a kid having a chance to attend football camps where instruction is taught by a professional athlete would be unheard of, let alone attending a camp by a professional athlete who brought a super bowl to your city? That would be the dream. This isn’t the case according to the Pittsburgh Post Gazette who using research provided to the SFIA by Sports Marketing Surveys USA quoted it in their article on the decline of participation in Football.

“Sports & Fitness Industry Association survey reports youths between the ages of 6 and 18 playing football has dropped 5.4 percent.”

This had a direct correlation with Ben Roethlisbergers camp “Giant Eagle Ben Roethlisberger Football Camps” which had a decrease in sign ups from 500 to 420 this year with only 390 children actually attending. With a major concern from parents on concussions the camp is non contact but still not able maintain their numbers.

For the rest of the article on Football Camps please click below
http://www.post-gazette.com/sports/steelers/2015/06/14/Steelers-QB-Ben-Roethlisberger-s-camp-not-immune-to-larger-issues-for-youth-football/stories/201506140179

Youth participation at Rocky Top

In an article discussing the upcoming event on April 3rd and 4th at Rocky Top Sports World in Gatlinburg, TN, discussed youth participation in sports quoting research from Sports and Fitness Industry Association 2013 Topline participation report. (Available below)
https://www.sfia.org/reports/301_2013-Sports,-Fitness,-and-Leisure-Activities-Topline-Participation-Report

The quote of the data from Sports Marketing Surveys USA provided to the Sports and Fitness Industry Association as part of the report.

“just over 21 million youth in the United States between the ages of six and 17 play team sports on a regular basis.1 Increasingly, particularly at the most competitive levels, these athletes and their parents make participation in regional and national tournaments part of their family travel plans”

Here is the link to the remainder of the article:
http://www.pressreleaserocket.net/tennessees-rocky-top-sports-world-to-host-tennessee-camp-of-champs/112704/
For the 2014 Topline report be sure to check the SFIA site.

Yoga growing in schools

An article in the Richmond Times-Dispatch has discussed how a Henrico county gymnasium was recently used by 150 middle school students participated in a Bikram exhibition. The Article continues to discuss the twenty five minute session where the middle school kids were then asked to breath and relax.

Later on in the article the total number of participants in the U.S. is quoted below by the Sports and Fitness Industry Association with research done by Sports Marketing Surveys USA.

“About 22 million people in the U.S. practiced in 2014, according to the most recent Sports and Fitness Industry Association study.”

The remainder of the article is available below to read on yoga participation in Henrico county.

http://www.richmond.com/news/local/henrico/article_142fcb6b-a756-5494-9dbd-d6dc951cc2e9.html