Viewing archives for Swimming

Top American swimming city named

With research done by Sports Marketing Surveys USA for USA swimming and Speedo USA where the top ranked cities were ranked by the following criteria.

The ranking index was developed through a comparison of each city’s swim-related attributes relative to the overall U.S. population. Key elements included the number of current USA Swimming members, number of U.S. Masters (adult) swimmers and number of USA Swimming clubs.

The study also looked at the number of qualifying swimmers for high level competitions like the Speedo Sectionals, Speedo Junior Nationals, Phillips 66 National Swimming Championships, Olympic Trials and the Olympic Games, as well as Sports & Fitness Industry Association (SFIA) participation data, including the numbers of competitive and fitness swimmers, and the number of swim facilities open to the public in each city.

USA Swimming National Team members were assigned to their hometown club, if different than their current association. This is a change from the 2014 rankings when athletes counted toward their active club.

Below is the link including the list of the top cities.
http://www.swimmingworldmagazine.com/news/ann-arbor-again-picked-as-usas-top-swim-city/
and
http://www.sportspagemagazine.com/content/os/sw-os/all-sw-os/art-all-sw-os/2015—50-top-swim-cities-study-results.shtml?63403

Swimming and growth

In a recent article by usatoday.com the article discussed an 92 year old man who swims on frequent basis and then gets into research that Sports Marketing Surveys has done for the swim industry. The quote below is research that has been done for the Sports & Fitness Industry Association.

Swimming competition

” While only 2 million Americans swim competitively, roughly 44 million swim, one way or another, for fitness, estimates the Sports & Fitness Industry Association.”

The article continues to discuss swimming and how well the United States has done in the recent Olympics. Below is the attached article by usatoday.com
http://www.usatoday.com/story/money/business/2015/01/11/speedo-advertising-marketing-swimming-masters-swimmer/21495873/