The Sports and Fitness Industry (SFIA) in partnership with Sports Marketing Surveys USA released 95 single Sport and Fitness Participation Reports on Wednesday June 14th. These single sport reports provide an in-depth analysis and breakdown of participation demographic.
The highest downloaded reports for 2015 was: Dance, Step, and other Choreographed Exercise to Music; Cross-Training Style Workouts; Kettlebells and Pickleball.
These reports track participation according to: gender, frequency, age breakdown, region, income, education, and cross-sport participation.
Below are the top 10 single sport reports from last year:
In a recent www.therawfoodworld.com article “Running injuries may not have anything to do with footwear” the Sports & Fitness Industry Association was quoted with research from Sports Marketing Surveys USA on running.
“According to The Sports & Fitness Industry Association, close to 30 million Americans have reported to run at least 50 times in 2012. This is a 3% increase in participation compared to the previous year. ”
This data was used as a baseline to show the growth of the industry before going into more detail.
In a recent article discussing the popularity of road races in America the sports & fitness industry association was quoted as saying:
“Last year, 19 million Americans finished a road race, up 22% from the year before, according to Running USA. Total 2013 U.S. participation in road triathlons grew 26.5% from the year before, according to the Sports & Fitness Industry Association.”
This data is provided by sports marketing surveys. If you would like to read the rest of the article is it is available here along with a link to the SFIA.