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Single sport reports 2016 available

The Sports and Fitness Industry (SFIA) in partnership with Sports Marketing Surveys USA released 95 single Sport and Fitness Participation Reports on Wednesday June 14th. These single sport reports provide an in-depth analysis and breakdown of participation demographic.

The highest downloaded reports for 2015 was: Dance, Step, and other Choreographed Exercise to Music; Cross-Training Style Workouts; Kettlebells and Pickleball.

These reports track participation according to: gender, frequency, age breakdown, region, income, education, and cross-sport participation.

Below are the top 10 single sport reports from last year:

Please follow the link below to the SFIA page which has the full list of available reports.
www.sfia.org/research/singlereports

People For Bikes

Cycling continues smooth ride

The Sports & Fitness Industry Association with research done by Sports Marketing Surveys USA released the 2015 participation report that ranked sports activities by number of participants. Road bicycling ranked 7th on the survey’s top 10 list with 20.4 million core participants in 2014 and stationary biking 10th with 17.4 . A core participant is someone who biked 26 or more times per year.

The top 10 sports by participation are as follows:

The SFIA’s top 10 core participation activities (by number of participants):

  1. Walking for fitness (50+ times/year): 76.8 million
  2. Running/jogging (50+ times/year): 28 million
  3. Treadmill (50+ times/year): 27.7 million
  4. Stretching (50+ times/year): 26 million
  5. Free weights (hand weights) under 15 lbs. (50+ times/year): 24.8 million
  6. Weight resistance machines (50+ times/year): 21.2 million
  7. Bicycling (Road/Paved) (26+ times/year): 20.4 million
  8. Free weights (dumbbells) over 15 lbs. (50+ times/year): 19 million
  9. Fishing (freshwater/other) (8+ times/year): 17.9 million
  10. Stationary cycling (recumbent/upright) (50+ times/year): 17.4 million

To see the whole article see below.
http://www.bicycleretailer.com/studies-reports/2015/04/30/biking-among-top-10-fitness-activities-says-sfia#.VUOYDJNfsa4
If you have a question regarding the remainder of the list contact sports marketing surveys at 561-427-0648

Stationary bike market is anything but stationary

In an article on techcrunch.com the author Sarah Buhr writes how stationary bike startup Peloton has taken its on spin on traditional cycle classes. The company sells stationary bikes with a tablet built in that offers the users the workout of a spin class in the privacy of their own home. In the article they use data provided to the SFIA by Sports Marketing Surveys USA discusses the number of stationary bike enthusiasts and some challenges Peloton will face. The quote used is below followed by a link to the whole article.

“There are more than 11 million stationary biking enthusiasts in the U.S., the majority of whom say they prefer group cycling, according to the latest reportĀ from the Sports and Fitness Industry Association.”

http://techcrunch.com/2015/04/16/stationary-bike-startup-peloton-expands-production-and-distribution-with-30m-in-new-funding/