The Sports and Fitness Industry (SFIA) in partnership with Sports Marketing Surveys USA released 95 single Sport and Fitness Participation Reports on Wednesday June 14th. These single sport reports provide an in-depth analysis and breakdown of participation demographic.
The highest downloaded reports for 2015 was: Dance, Step, and other Choreographed Exercise to Music; Cross-Training Style Workouts; Kettlebells and Pickleball.
These reports track participation according to: gender, frequency, age breakdown, region, income, education, and cross-sport participation.
Below are the top 10 single sport reports from last year:
With Major League Baseball season starting April 9th HardballTalk writer Craig Calcaterra wrote an article quoting the SFIA with research done by Sports Marketing Surveys USA. Calcaterra touches on an article saying “baseball is dying” and the research numbers quoted show that participation has declined.
“Participation in all sports has dropped by more than 9 percent nationwide over the past five years, according to an annual study by the Sports and Fitness Industry Association. Only lacrosse has shown double-digit growth over that period. Participation dropped 3 percent, basketball fell by 2 percent, and football lost 5 percent of its tackle players and 7 percent of touch players. About half of American children do not participate in any team sport”
Calcaterra writes that although the sport has known that it is facing challenges it won’t be going away without a fight.