2018 State of the Industry (SOTI) Report


2018 State of the Industry (SOTI) Report

Overview of The State of the Industry (SOTI) Report

The SFIA State of the Industry report is an in-depth analysis of the trends and issues affecting the sports & fitness industry, including participation, economy and industry environment. This report provides the reader with a deep dive into the trends that affected the sporting goods industry in 2017.

Additional Information on this Report

Each year the SFIA collects shipment data from a variety of manufacturers which is combined with additional data points that allows us to project industry wide wholesale shipment data.

Highlights from the 2018 Report:

The 2018 edition of this sport report includes the following information:

  • Executive summary from Tom Cove, President & CEO of the SFIA.
  • In-depth look at participation trends affecting the industry.
  • Insight into key trends that are shaping our industry.
  • Interviews with Mike Dowse (President, Wilson Sporting Goods), Justin Kaufenberg (Co-Founder & CEO, SportsEngine) and Richie Woodworth (President, Wolverine).
  • And much more!


If you have any questions about this report, please contact Colman at colman.gogan@sportsmarketingsurveysusa.com