2018 SFIA Tracking the Fitness Movement Report


 2018 SFIA Tracking the Fitness Movement Report

Overview of The Report

he SFIA takes a closer look at specific fitness trends, in terms of participation habits, in America’s fast-moving fitness industry. This yearly report also provides a closer look at purchasing behaviors. In addition, SFIA looks into factors that will play a significant role in growing the fitness industry, from both the home sales and institutional sales perspectives. Readers can dive deeper than ever before into the specific trends that are shaping this industry. This report includes key insight from industry leaders and interested stakeholders.

Table of contents:


  • Research Methodology
  • Letter from Tom Cove, President & CEO, SFIA
  • Participation in Aerobic Activities
  • Participation in Conditioning Activities
  • Participation in Strength Activities
  • Interview with John Worthington, Owner, Newtown Athletic Club
  • Participation Trends
  • Active Americans
  • Newly Active Americans
  • Inactive Americans
  • Formerly Active Americans
  • Comparing Activity Levels
  • Interview with Michael Rojas, President & Co-CEO, Iron Grip Barbell Company
  • Health and Fitness Perceptions
  • Health Club Membership
  • Fitness Participants Venues
  • Interview with Sean Flynn, U.S. CEO, Gympass
  • Fitness Equipment Sales
  • Demographic Profiles of Participants
  • About SFIA Research

If you have any questions about this report, please contact Colman at colman.gogan@sportsmarketingsurveysusa.com