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STEPHEN PROCTOR

Stephen Proctor has been involved with Sports Marketing Surveys since taking it over in 1984 & has always been at the forefront of sports research. He is a renowned originator & entrepreneur growing Sports Marketing Surveys into the world’s largest specialist sport & sponsorship research consultancy before selling the business in 2008.

He is now back! As Chairman of SPORTS MARKETING SURVEYS INC. and SPORTS MARKETING SURVEYS USA, Stephen provides leadership, guidance and experience to the organisation. His knowledge and reputation in the golf industry ensures he is frequently requested to speak or consult with leading industry practitioners around the world.

Stephen is passionate about how SPORTS MARKETING SURVEYS INC. can help and support all aspects of the sports industry.

E-mail: stephen@skiproc.com

Who is your ultimate sporting hero?

Ben Hogan

What is your favourite sporting theme tune?

Match of the Day

Which sport event or venue would you most like to visit?

The Olympic Games

What’s your favourite sporting event to watch?

The Masters

What are your sporting goals?

To keep playing golf well enough to enjoy

KEITH STOREY

Keith Storey has nearly 30 years’ experience in business analysis and market research. Almost all this time has been spent specifically in the Sports Industry. He is, therefore, one of the world’s leading authorities on sports market research.

Keith runs the US office and manages all qualitative and quantitative research for a wide range of clients throughout the USA including sports equipment manufacturers, governing bodies and trade associations.

Keith manages the USA’s single largest sports participation study for the Physical Activity Council, which is the source of the fundamental research on sport for governing bodies & Federations; and sports equipment manufacturers across North America.

Since moving to the USA 12 years ago, Keith has played less golf but still tries to get out on the tennis court regularly.

E-mail: keith.storey@sportsmarketingsurveysusa.com

Who is your ultimate sporting hero?

Severiano Ballesteros

What is your favorite sporting theme tune?

BBC Test Match Theme Tune (Booker T and the M.G.’s – Soul Limbo)

Which sports event or venue would you most like to visit?

Melbourne Cricket Ground (MCG)

Which (sport) team do you support?

Tottenham Hotspurs (COYS)

What’s your favorite sporting event to watch?

Tour de France

What are your sporting goals?

To play in a mixed doubles tennis tournament with one of my daughters

ROBERT BROACH

Robert has been with Sports Marketing Surveys USA since it’s inception in 1999, having joined its predecessor, Sports Research, in 1996. Previous stints in the sports division at The NPD Group and with Sports Marketing and Retail Technology add up to over 25 years of experience producing high-quality primary market research products. This includes extensive work with retail audits, manufacturer shipments’ censuses, qualitative dealer surveys, consumer participation surveys, manufacturer distribution studies, consumer purchase panels, and consumer program evaluation surveys.

Robert received his mathematics training at Carnegie Mellon University in Pittsburgh, PA, graduating in 1984. When not studying the tennis, running and winter sports markets, he enjoys practicing yoga, camping and hiking in the CT hills, working out, and running the beaches and rock jetties of New Haven, CT.

E-mail: robert.broach@sportsmarketingsurveysusa.com

Who is your ultimate sporting hero?

David Ortiz (Big Papi)

What is your favorite sporting theme tune?

Centerfield (John Fogerty)

Which sports event or venue would you most like to visit?

Wimbledon

Which (sport) team do you support?

New England Patriots (NFL)

What’s your favorite sporting event to watch?

Super Bowl (with my Dad)

What are your sporting goals?

To be able to walk on my hands

PATRIK SCHMIDLE

Patrik Schmidle has more than 20 years of leadership experience in business management, market research and point-of-sale analysis across a variety of different industries, including healthcare, technology and sports.  One of his former leadership positions includes managing the NPD Group’s Sports business, which delivers market research solutions to the world’s largest and most recognized sports brands.

Patrik now leads the ActionWatch business that services the action sports eco-system, including manufacturers, specialty retailers and trade associations focused on marketing to core surf and skate consumers.

Since moving to California almost 30 years ago, Patrik has become passionate about surfing and when he is not enjoying the ocean he spends his free time coaching his sons’ soccer, basketball or flag football teams.

E-mail: patrik@actionwatch.com

Who is your ultimate sporting hero?

Laird Hamilton

What is your favourite sporting theme tune?

“We are the champions” by Queen

Which sport event or venue would you most like to visit?

It’s a tie between the World Cup and a big wave surfing contest from a nearby boat

Which (sport) team do you support?

SC Freiburg and FC Bayern München

What’s your favourite sporting event to watch?

My boys’ Friday Night Lights Flag Football games

What are your sporting goals?

That one day my boys will share my passion for surfing

DANIELLE SCHILLER

Danielle grew up in Massachusetts where she became an avid Boston fan. In 1999, she attended the Pennsylvania State University for undergraduate study. Her first introduction to research was as a freshman when she was involved in a study with her Social Psychology professor. The research looked at the argumentative styles of parents and how it affected their children’s coping skills. During her junior and senior year, she was one of the research assistants for the Neuropsychology lab under Dr. Ruben Echemenia. The research focused the effects of concussions on college athletes. In 2003, Danielle graduated with a Bachelor’s of Science in Psychology with a minor in English.

Prior to attending Graduate school, Danielle worked in the mental health field to gain some hand-on experience, first at a mental health hospital then at the forensic unit at a Pennsylvania state prison. She continued her education at Indiana State University where she wrote her Master’s thesis on how sex offenders negotiate the contingencies of child sex abuse. Danielle graduated in 2007 with a Masters in Criminology.

Danielle then moved on to Florida where she was involved in multiple research grants for a drug rehabilitation center. After spending four years there and have moved up the ranks, Danielle chose to change fields and become involved in research in one of her passions, sports. Danielle joined Sports Marketing Surveys USA in February of 2012. Since then, her primary role has been as the research analyst for the Physical Activity Council’s (PAC) participation study.

Today, Danielle keeps active by participating in CrossFit, hiking, biking, stand-up paddling, and kayaking. She is an avid camper, taking her teardrop to national parks around the country.

E-mail: danielle.schiller@sportsmarketingsurveysusa.com

What is your favorite sporting theme tune?

Sweet Caroline

Which sport event or venue would you most like to visit?

World Series, preferably in Fenway, but I’ll take any teams honestly, and the CrossFit Games

Which (sport) team do you support?

Boston Red Sox, San Francisco Giants, New England Patriots, and Penn State Nittany Lions

What’s your favorite sporting event to watch?

I love watching baseball. I watch as many games as I can during the regular season and all the playoffs in October

What are your sporting goals?

To increase my endurance so I can ride the full Katy Trail in Missouri, hike another 14er, backpack the 80-mile plus trail around Mt. Rainer, and to be able to do a Kipping Pull-Up

ADAM HILE

Adam joined the team in early 2015, bringing his sport-focused experience and education to SMS USA as a Research Analyst.

With his passion and knowledge of the game, Adam primarily manages tennis research for our clients in every sector of the industry. He previously worked in managerial, sales, and customer service roles at several major retail sporting goods chains, starting his pursuit for a career in sports before even finishing high school.

Adam graduated from Florida State University in 2013 with a double major in Business Management and Sports Management. He worked nearly two years as a Marketing & Promotions intern with FSU’s Athletic Department. He also served on the executive board of FSU’s Sports Management Student Association

Out of the office, Adam can be found on the sunny tennis courts of West Palm Beach.

E-mail: adam.hile@sportsmarketingsuveysusa.com

Who is your ultimate sporting hero?

Roger Federer

What is your favorite sporting theme tune?

The Space Jam theme

Which sports event or venue would you most like to visit?

All England Lawn Tennis & Croquet Club for Wimbledon. 100%.

Which (sport) team do you support?

As an alumnus, I’ve got to support my Florida State Seminoles. In the NBA, I like the Houston Rockets. I don’t have any real favorite pro football (American) team. I still need a soccer team to support, especially in the Premier League.

What’s your favorite sporting event to watch?

I’m going to have to say Wimbledon. Or maybe night matches at the US Open. That’s a tough one.

What are your sporting goals?

I want to be able to dunk on a 10 ft regulation size basketball hoop.
(It’s not going to happen.)

SAAHIL MARFATIA

Saahil grew up in Sunnyvale, California and was exposed to most, if not all, sports by the time he was six years old.

By the time he got to high school, I knew I wanted to work in the sports industry as it was constantly on his mind every day. While in college, he was a volunteer football coach for Fairfield High School in Colorado and reached the state championship with an undefeated record. After college, he knew he wanted to work in sports and took an internship with a sports memorabilia company called Grandstand Sports in New York City. He eventually moved on to become a soccer program administrator for an academy called New York Stars Premier. To further his career in sports, he has recently completed a dual graduate degree from the University of Central Florida with a Master’s in Business Administration and Sports Administration. With that experience, he has recently joined Sports Marketing Surveys USA and is excited to contribute to the team analyzing data to generate insights.

E-mail: saahil@sportsmarketingsurveyusa.com

Who is your ultimate sporting hero?

Frank Gore, he epitomizes persistence with his ability to rebound after two knee surgeries in college and his continued success for over ten plus years at a position that has a short average career span.

What is your favorite sporting theme tune?

Zombie Nation

Which sports event or venue would you most like to visit?

San Francisco 49ers, Golden State Warriors, San Francisco Giants, University of Colorado, University of Central Florida

What’s your favorite sporting event to watch?

March Madness, it’s the only sporting event where I can legitimately get excited about teams that I know nothing about

What are your sporting goals?

To continue to find ways to use technology and information to grow sports participation and sports interest

COLMAN GOGAN

I grew up in Palm Beach Gardens playing many different sports. Anything from basketball, golf, hockey, soccer, and baseball, my brothers and I played pretty much every competitive team sport at the recreational level. My dad enjoyed hockey and would send us to Canada during some summers for camp in St. Andrews, and Prince Edward Island. When I got to high school, my school did not have a competitive hockey team so I played some club ice hockey for the local ice rink and also played in different Ice Hockey tournaments around the state. I also played high school Football for Cardinal Newman High School, in West Palm Beach, Florida. When I got to college, I wanted to remain active and played club Ice Hockey for the University of Mississippi. Currently, I have remained involved in youth sports by coaching and referring for youth organizations in Palm Beach County, playing in Men’s Ice Hockey League in West Palm, a weekly Basketball game that I play in with my friends from high school, and the occasional round of golf.

E-mail: colman.gogan@sportsmarketingsurveysusa.com

Who is your ultimate sporting hero?

My parents, Bill and Katie Gogan for waking up early, dedicating so much of their time, and making so many other sacrifices that they for my brothers and I to participate in sports over the years.

What is your favorite sporting theme tune?

The Hotty Toddy Chant

Which sports event or venue would you most like to visit?

The Masters, Augusta seems majestic on television.

Which (sport) team do you support?

The University of Mississippi Athletic Programs, The Miami Dolphins, The Miami Heat, and Miami Marlins

What’s your favorite sporting event to watch?

I wouldn’t say that I have a favorite sporting event in specific to watch because I end up watching pretty much any sporting event on television, but my favorite sporting event to attend was Ole Miss vs Alabama in football yearly, and when Ole Miss played Florida State at the beginning of the 2015 seasons, because those were the Universities that my brothers attended.

What are your sporting goals?

To help encourage young athletes to participate and get active and involved. Team sports help to develop much-needed skills in the business world and can help the youth remain active.