Youth participation growth in football March 17, 2016

sports marketing surveys

USA Football Youth Participation

The Associated Press released an article on March 14th quoting research done by Sports Marketing Surveys for USA football discussing the growth of football in America. The findings are based on 30,000 Americans age 6 and older in association with the Physical Activity Council on youth participation in sports.

Participation numbers

The results spelled out in the article discuss the growth among different forms of football for children from ages 6 to 14: flag football (8.7% increase) and tackle football (1.9% increase).

Below is a link to the rest of the story and quotes-

Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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Sports and Fitness Industry Association


SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:


SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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