Youth Football participation April 18, 2016

football, tackle, football participation

Youth Football participation

Tom Farrey of ESPN wrote on April 17th 2016 an article discussing youth football participation with a focus on the growth of the game among 6-12 year old. The quote below is quoting Sports Marketing Surveys data from the Sports & Fitness Industry association report.

“A total of 1.23 million youth ages 6-12 played tackle football in 2015, up from 1.216 million the year before, according to data from the Sports & Fitness Industry Association, which commissions an annual survey of participation rates in United States households across a range of sports.

Participation in flag football within that age group saw a slightly larger jump, from 1.086 million to 1.142 million.”

The Article includes a quote from SFIA CEO Tom Cove “”One year does not make a trend, but it’s a good sign,”  “If you look at the last four years, the numbers have been relatively stable, particularly in the [core], which is the most objective measure of parents making decisions about their children playing the sport in a serious way.””

The article defines core participants and other details below.

The most engaged children are “core participants,” which SFIA defines as anyone who plays football 26 or more times during the year. These are the children typically involved in organized tackle leagues, in which there were an estimated 991,000 youth involved last year, up 3.3 percent from 2014 and not far from the pre-recession levels of 1 million-plus.

 

For the remainder of the article follow the link below

 

http://espn.go.com/espn/otl/story/_/id/15210245/slight-one-year-increase-number-youth-playing-football-data-shows

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

Find out more

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Tel: 561 427 0647

Contact-

KEITH STOREY – VICE PRESIDENT
keith.storey@sportsmarketingsurveysusa.com
Tel: 561 427 0647 -Ext. 2

Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview