Yoga industry one of growth March 2, 2015


In a USA Today article discussing the growth of the Yoga industry in the United States. The article also roughly compares the number of yoga participants to other sports. The research provided to the Sports and Fitness Industry by Sports Marketing Surveys USA is quoted below and the link with the full article is below the quote.

“from the Sports & Fitness Industry Association, says more than 24 million U.S. adults practiced yoga in 2013, up from 17 million in 2008.”

The writer also compares the popularity of yoga numbers now to the popularity of golf in the united states.


SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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