Sports and Fitness Confidence Index -The Pulse November 8, 2012

sms 1

Sports and fitness Confidence index


Overview of The Industry Pulse – The Industry’s Confidence Index

America’s sporting goods and fitness consumers speak out each quarter to provide key industry indicators for participation and purchase intentions.  This new quarterly report is the best way to keep up with industry activity for the consumer’s perspective.  The heart of each edition of this report is from the results of SFIA’s newly featured Sports and Fitness Confidence Index along with a survey of key industry executives.

Click here to download a copy of the report (Free to SFIA Members):

Q3 Pulse Report

Additional Information on The Industry Pulse
Each edition of the SFIA’s quarterly is designed to take the pulse of the sporting goods consumer as well as provide feedback from key industry executives.  The report starts with the overall Sports and Fitness Confidence Index and then goes into those data points that makes up this report.

It starts with participation and then adds in current and future purchase plans and intentions.  We then combine that with key industry data to create an overall index.  This report helps you keep your finger on the pulse of our Industry.

For more information or questions about how to use the report. Please email or call the office at 561-427-0647


SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

Find out more

Custom Research

SPORTS MARKETING SURVEYS USA is uniquely positioned to assist you in all your custom quantitative and qualitative research needs. From early planning through data analysis and presentation of results, we are dedicated to getting you the most value from your research dollars.

Custom Research


SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

Find out more