Tennis players unfazed by the jittery economic projection May 24, 2012

TIA

Tennis players unfazed

March capped off a promising 1st quarter in the tennis specialty market, posting increasing racquet unit/dollar numbers rarely seen in 2011. With units up 15% and dollars up 12% in March, players showed the jittery economy was not holding them back from updating their equipment.  The strong March numbers led to a Q1 unit increase of 14% and dollar increase of 12%, compared to Q1 in 2011.

The TIA(Tennis Industry Association) Specialty Store Retail Audit details unit and dollar share of racquet sales at pro/specialty stores of the leading racquet brands and analyzes the market by price point, racquet type and size.

The audit is produced on a monthly basis by the TIA’s research partner, Sports Marketing Surveys USA, and the data is available to TIA member manufacturer’s via an sharepoint online dashboards.

http://www.usta.com/

http://www.tennisindustry.org/cms/index.cfm?

 

For more details contact:

Keith Storey
Sports Marketing Surveys
keith.storey@sportsmarketingsurveysusa.com
+1 561 427 0647, +1 772 341 6711

Jolyn de Boer
Tennis Industry Association
+1 843 686 3036
jolyn@tennisindustry.org

Retail

SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview