Tennis players unfazed by the jittery economic projection May 24, 2012
Tennis players unfazed
March capped off a promising 1st quarter in the tennis specialty market, posting increasing racquet unit/dollar numbers rarely seen in 2011. With units up 15% and dollars up 12% in March, players showed the jittery economy was not holding them back from updating their equipment. The strong March numbers led to a Q1 unit increase of 14% and dollar increase of 12%, compared to Q1 in 2011.
The TIA(Tennis Industry Association) Specialty Store Retail Audit details unit and dollar share of racquet sales at pro/specialty stores of the leading racquet brands and analyzes the market by price point, racquet type and size.
The audit is produced on a monthly basis by the TIA’s research partner, Sports Marketing Surveys USA, and the data is available to TIA member manufacturer’s via an sharepoint online dashboards.
For more details contact:
Sports Marketing Surveys
+1 561 427 0647, +1 772 341 6711
Jolyn de Boer
Tennis Industry Association
+1 843 686 3036