Tennis participation discussed at TOM April 8, 2016

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Tennis Participation highlighted at TOM

Following the State of the Tennis Industry Forum held in Miami in March an article was released on April 7th discussing some of the highlights. Along with quotes from Joyln de Boer, the executive director of the Tennis industry Association (TIA), Sports Marketing Surveys USA’s own Vice President was highlighted discussing participation in the sport.

Keith’s quote (below) discusses not only the growth of the sport as a whole but discusses the growth among “Core” players who are considered are considered the life blood of the industry.

“The total number of tennis players in the U.S. is 17.96 million, which is a .3% increase from 2014, noted Keith Storey, vice president of Sports Marketing Surveys USA. “Core” tennis players—those who play 10 or more times a year—increased .5% to 9.96 million.”

Keith’s comment was followed by Joyln discussing the growth of the sport in correlation to the economic situation in the united states.

“While these slight increases are positive signs in this economic climate, we look to develop ‘future thinking’ initiatives to attract and retain more adults and youth into tennis, along with efforts to improve our tennis marketplace,”

There was also discussion about the new USTA National Campus, which is expect to open in Lake Nona in the outskirts of Orlando, Florida. This new facility will have more than 100 courts and will be considered “a learning lab for anyone who delivers tennis” by United States Tennis Association Chief Executive, Community Tennis and USTA National Campus Kurt Kamperman.

For the remainder of the article please follow the link below.

http://www.econotimes.com/Tennis-Industry-Comes-Together-For-State-of-the-Industry-Conference-in-Miami-191424

If you have any questions regarding tennis participation numbers feel free to reach out to Sports Marketing Surveys USA.

Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview

Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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6650 West Indiantown Road, Suite 220, Jupiter, Florida 33458, USA
info@sportsmarketingsurveysusa.com
Tel: 561 427 0647

Contact-

KEITH STOREY – VICE PRESIDENT
keith.storey@sportsmarketingsurveysusa.com
Tel: 561 427 0647 -Ext. 2