Tennis participation discussed at TOM April 8, 2016
Tennis Participation highlighted at TOM
Following the State of the Tennis Industry Forum held in Miami in March an article was released on April 7th discussing some of the highlights. Along with quotes from Joyln de Boer, the executive director of the Tennis industry Association (TIA), Sports Marketing Surveys USA’s own Vice President was highlighted discussing participation in the sport.
Keith’s quote (below) discusses not only the growth of the sport as a whole but discusses the growth among “Core” players who are considered are considered the life blood of the industry.
“The total number of tennis players in the U.S. is 17.96 million, which is a .3% increase from 2014, noted Keith Storey, vice president of Sports Marketing Surveys USA. “Core” tennis players—those who play 10 or more times a year—increased .5% to 9.96 million.”
Keith’s comment was followed by Joyln discussing the growth of the sport in correlation to the economic situation in the united states.
“While these slight increases are positive signs in this economic climate, we look to develop ‘future thinking’ initiatives to attract and retain more adults and youth into tennis, along with efforts to improve our tennis marketplace,”
There was also discussion about the new USTA National Campus, which is expect to open in Lake Nona in the outskirts of Orlando, Florida. This new facility will have more than 100 courts and will be considered “a learning lab for anyone who delivers tennis” by United States Tennis Association Chief Executive, Community Tennis and USTA National Campus Kurt Kamperman.
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If you have any questions regarding tennis participation numbers feel free to reach out to Sports Marketing Surveys USA.