Team sports spending February 17, 2015


Team Sports

In a recent article on SFIA research provided by Sports Marketing Surveys USA sports spending.

“there has been a marked decline in the two primary segments of consumer sports participation, individual and team sports, over the past four years to -13.5 and -6.5 percent, respectively. In 2013, spending on team sports at schools reached 22 percent, with a 10.3 percent net from the previous year; lessons and instruction, meanwhile, garnered 22.5 percent, with 5 percent net from year before. The planned expenditures for 2014 in these categories would denote incremental increases.”


The article continues to discuss privatized coaching in both individual and team sports coaching and how that will have a positive impact on growth in the industry. See the link below for the whole article.

Sporting goods

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Sports and Fitness Industry Association


SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:


SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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