Swimming and growth January 12, 2015

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Swim growth

In a recent article by usatoday.com the article discussed an 92 year old man who swims on frequent basis and then gets into research that Sports Marketing Surveys has done for the swim industry. The quote below is research that has been done for the Sports & Fitness Industry Association.

Swimming competition

” While only 2 million Americans swim competitively, roughly 44 million swim, one way or another, for fitness, estimates the Sports & Fitness Industry Association.”

The article continues to discuss swimming and how well the United States has done in the recent Olympics. Below is the attached article by usatoday.com

http://www.usatoday.com/story/money/business/2015/01/11/speedo-advertising-marketing-swimming-masters-swimmer/21495873/

 

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Sports and Fitness Industry Association

SFIA

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SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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