Swimming and growth January 12, 2015

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Swim growth

In a recent article by usatoday.com the article discussed an 92 year old man who swims on frequent basis and then gets into research that Sports Marketing Surveys has done for the swim industry. The quote below is research that has been done for the Sports & Fitness Industry Association.

Swimming competition

” While only 2 million Americans swim competitively, roughly 44 million swim, one way or another, for fitness, estimates the Sports & Fitness Industry Association.”

The article continues to discuss swimming and how well the United States has done in the recent Olympics. Below is the attached article by usatoday.com

http://www.usatoday.com/story/money/business/2015/01/11/speedo-advertising-marketing-swimming-masters-swimmer/21495873/

 

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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KEITH STOREY – VICE PRESIDENT
keith.storey@sportsmarketingsurveysusa.com
Tel: 561 427 0647 -Ext. 2