SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:
We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis. With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.
SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.