Stationary bike market is anything but stationary April 16, 2015

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Stationary bike market

In an article on techcrunch.com the author Sarah Buhr writes how stationary bike startup Peloton has taken its on spin on traditional cycle classes. The company sells stationary bikes with a tablet built in that offers the users the workout of a spin class in the privacy of their own home. In the article they use data provided to the SFIA by Sports Marketing Surveys USA discusses the number of stationary bike enthusiasts and some challenges Peloton will face. The quote used is below followed by a link to the whole article.

“There are more than 11 million stationary biking enthusiasts in the U.S., the majority of whom say they prefer group cycling, according to the latest reportĀ from the Sports and Fitness Industry Association.”

http://techcrunch.com/2015/04/16/stationary-bike-startup-peloton-expands-production-and-distribution-with-30m-in-new-funding/

Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview