Welcome Danielle Schiller to the SMS USA team March 4, 2012

DSchiller

New hire Danielle Schiller!

SPORTS MARKETING SURVEYS USA is pleased to welcome Danielle Schiller has joined our analysis team. Danielle joins us from Operation PAR in Largo, FL.  She has a Bachelor’s Degree in Psychology from Penn State and a Masters in Criminology from Indiana State. Danielle is an avid sports participant and fan from Massachusetts so aligns with the Red Sox and the Patriots! The team at Sports Marketing Surveys welcomes Danielle happily and enthusiastically to the team!

Danielle will be focusing on the Physical Activity Council’s annual study while also working on different areas of research.

Our team

Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview