Physical Activity Council Survey results released by SMS USA March 30, 2012

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Newest Physical Activity Council results available

This year’s physical activity council report is full of critical details about sports, fitness and recreational activity participation.  There are 68.2 million and growing inactive people in this country.  The report allows you to see who they are. With this report it allows for the reader to see ways to get these inactive people to a healthier lifestyle.

SGMA Research division of SPORTS MARKETING SURVEYS USA is also preparing to release the annual SGMA Sports and Fitness Topline Participation report.

The Physical Activity Council is made up of the following industry leading organizations:

  • GOLF: The National Golf Foundation (NGF)
  • SNOWSPORTS: The Snowsports Industries America (SIA)
  • OUTDOOR : The Outdoor Foundation (OF)
  • TENNIS: The Tennis Industry Association (TIA) and United States Tennis Association (USTA)
  • CLUB/INSTITUTIONAL FITNESS: International Health, Racquet and Sportsclub Association (IHRSA)
  • TEAM SPORTS / INDIVIDUAL SPORTS / GENERAL FITNESS / WATERSPORTS: The Sporting GoodsManufacturers Association (SGMA)

 

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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Retail

SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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