Physical Activity Council Survey results released by SMS USA March 30, 2012

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Newest Physical Activity Council results available

This year’s physical activity council report is full of critical details about sports, fitness and recreational activity participation.  There are 68.2 million and growing inactive people in this country.  The report allows you to see who they are. With this report it allows for the reader to see ways to get these inactive people to a healthier lifestyle.

SGMA Research division of SPORTS MARKETING SURVEYS USA is also preparing to release the annual SGMA Sports and Fitness Topline Participation report.

The Physical Activity Council is made up of the following industry leading organizations:

  • GOLF: The National Golf Foundation (NGF)
  • SNOWSPORTS: The Snowsports Industries America (SIA)
  • OUTDOOR : The Outdoor Foundation (OF)
  • TENNIS: The Tennis Industry Association (TIA) and United States Tennis Association (USTA)
  • CLUB/INSTITUTIONAL FITNESS: International Health, Racquet and Sportsclub Association (IHRSA)
  • TEAM SPORTS / INDIVIDUAL SPORTS / GENERAL FITNESS / WATERSPORTS: The Sporting GoodsManufacturers Association (SGMA)

 

Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview