Physical Activity Council Survey results released by SMS USA March 30, 2012


Newest Physical Activity Council results available

This year’s physical activity council report is full of critical details about sports, fitness and recreational activity participation.  There are 68.2 million and growing inactive people in this country.  The report allows you to see who they are. With this report it allows for the reader to see ways to get these inactive people to a healthier lifestyle.

SGMA Research division of SPORTS MARKETING SURVEYS USA is also preparing to release the annual SGMA Sports and Fitness Topline Participation report.

The Physical Activity Council is made up of the following industry leading organizations:

  • GOLF: The National Golf Foundation (NGF)
  • SNOWSPORTS: The Snowsports Industries America (SIA)
  • OUTDOOR : The Outdoor Foundation (OF)
  • TENNIS: The Tennis Industry Association (TIA) and United States Tennis Association (USTA)
  • CLUB/INSTITUTIONAL FITNESS: International Health, Racquet and Sportsclub Association (IHRSA)



SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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