Physical Activity Council Survey results released by SMS USA March 30, 2012

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Newest Physical Activity Council results available

This year’s physical activity council report is full of critical details about sports, fitness and recreational activity participation.  There are 68.2 million and growing inactive people in this country.  The report allows you to see who they are. With this report it allows for the reader to see ways to get these inactive people to a healthier lifestyle.

SGMA Research division of SPORTS MARKETING SURVEYS USA is also preparing to release the annual SGMA Sports and Fitness Topline Participation report.

The Physical Activity Council is made up of the following industry leading organizations:

  • GOLF: The National Golf Foundation (NGF)
  • SNOWSPORTS: The Snowsports Industries America (SIA)
  • OUTDOOR : The Outdoor Foundation (OF)
  • TENNIS: The Tennis Industry Association (TIA) and United States Tennis Association (USTA)
  • CLUB/INSTITUTIONAL FITNESS: International Health, Racquet and Sportsclub Association (IHRSA)
  • TEAM SPORTS / INDIVIDUAL SPORTS / GENERAL FITNESS / WATERSPORTS: The Sporting GoodsManufacturers Association (SGMA)

 

Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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Custom Research

SPORTS MARKETING SURVEYS USA is uniquely positioned to assist you in all your custom quantitative and qualitative research needs. From early planning through data analysis and presentation of results, we are dedicated to getting you the most value from your research dollars.

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Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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