Sports Marketing Surveys at TIA Tennis Show in NY September 7, 2012

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Sports Marketing Surveys presenting at Tennis industry association event

In the lead up to the US Open tennis event in New York, the Tennis Industry Association and USTA hosted a one-day celebration of tennis that featured an Exhibitor Show, the TIA Tennis Forum, Tennis Industry Hall of Fame induction of Nick Bollettieri, demo court, and more.

Sports Marketing Surveys had a booth at the Exhibition for a number of reasons:

– to meet retailers to further enhance our retail panel

– to meet with manufacturers to continually improve the range and content of the research we produce for the TIA.

Click on the following link to catch an interview with Keith Storey, VP by InTennis during the us open.

TIA Tennis Show

 

 

Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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Retail

SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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