Dealer Studies


Dealer Analysis Studies

Understanding the retail sector is core to understanding & improving brand performance.

SPORTS MARKETING SURVEYS USA specializes in the following areas of investigation:

Specialty Dealer analysis

Sports Marketing Surveys have been undertaking specialty dealer analysis for many years in the USA and Europe across sports categories.

Analysis topics include:

SPORTS MARKETING SURVEYS USA has year-on-year comparison reports showing changes in performance in a number of key sports categories.

Custom Dealer Studies

Analysis for individual brands includes the following areas:

Analysis of performance among a brand’s current dealer network on a national or international basis is critical to understand how to improve your customer relations, sales performance and service. Research can be undertaken by postal, electronic or by telephone methodologies.

For a sports goods brand trying to change their profile, presence and performance in the market; research among lapsed retail outlets or non-customers is useful in understanding what elements are needed to change.

We can provide clear advice on the best research investigation for each manufacturer to ensure real insight can be delivered on the retail environment.

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SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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Contact us

6650 West Indiantown Road, Suite 220, Jupiter, Florida 33458, USA
Tel: 561 427 0647


Tel: 561 427 0647 -Ext. 2