SMS USA comments on Rugby growth October 31, 2014

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Rugby and the growth of the sport in the United States.

With upcoming match in Chicago at Solider field Sports Marketing Surveys USA VP Keith Storey was quoted on the growth of rugby in the united states compared to other team sports.

 

A small piece of Keith’s quote:

 

“The base of about 1.2 million participants, however, is much smaller than other team sports”

 

The rest of the story and discussion on the event Saturday at Solider Field is available here.

 

http://www.bloomberg.com/news/2014-10-31/sold-out-chicago-match-marks-rugby-s-rising-popularity.html

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6650 West Indiantown Road, Suite 220, Jupiter, Florida 33458, USA
info@sportsmarketingsurveysusa.com
Tel: 561 427 0647

Contact-

KEITH STOREY – VICE PRESIDENT
keith.storey@sportsmarketingsurveysusa.com
Tel: 561 427 0647 -Ext. 2

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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