Geo Marketing tool unveiled by SMS USA at NASC Conference March 20, 2012

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Geo Marketing tool

SPORTS MARKETING SURVEYS USA is set to debut a new geo-targetting proprietary technology at this year’s NASC Conference in Hartford, CT. This tool brings localized sports and activity participation data to event planners, CVBs and Sports Commissions.

This is the first time that anyone has been able to bring this sort of data onto the local level.  Better data means better projectionsWith this more accurate data NASC conference attendees while also be shown how ways to use the data once they download it.


The data will be searchable in a geo-targeting format in a zip code or mapping an area. The site will allow for a free trial of up to 10 units so you can see the localized value.

 

http://sportstargeting.com/

 

Contact Pete Morris for more information:

 

Pete.Morris@sportsmarketingsurveysusa.com

 

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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Retail

SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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