Geo Marketing tool unveiled by SMS USA at NASC Conference March 20, 2012

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Geo Marketing tool

SPORTS MARKETING SURVEYS USA is set to debut a new geo-targetting proprietary technology at this year’s NASC Conference in Hartford, CT. This tool brings localized sports and activity participation data to event planners, CVBs and Sports Commissions.

This is the first time that anyone has been able to bring this sort of data onto the local level.  Better data means better projectionsWith this more accurate data NASC conference attendees while also be shown how ways to use the data once they download it.

The data will be searchable in a geo-targeting format in a zip code or mapping an area. The site will allow for a free trial of up to 10 units so you can see the localized value.


Contact Pete Morris for more information:



SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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6650 West Indiantown Road, Suite 220, Jupiter, Florida 33458, USA
Tel: 561 427 0647


Tel: 561 427 0647 -Ext. 2

Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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