Single Sport Reports Available June 20, 2016

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Single Sport Reports 2016 available

The Sports and Fitness Industry (SFIA) in partnership with Sports Marketing Surveys USA released 95 single Sport and Fitness Participation Reports on Wednesday June 14th. These single sport reports provide an in-depth analysis and breakdown of participation demographic.

The highest downloaded reports for 2015 was: Dance, Step, and other Choreographed Exercise to Music; Cross-Training Style Workouts; Kettlebells and Pickleball.

These reports track participation according to: gender, frequency, age breakdown, region, income, education, and cross-sport participation.

Below are the top 10 single sport reports from last year:

•    Running/Jogging
•    Baseball
•    Yoga
•    Lacrosse
•    Bicycling (Road/Paved Surface)
•    Softball (Fast Pitch)
•    Adventure Racing
•    Barre
•    Basketball
•    Paintball

Please follow the link below to the SFIA page which has the full list of available reports.

Sports and Fitness Industry Association


SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:


SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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