Retail
SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.
Our POS sell-through data services enable in-depth analysis of brand, model, price point, product type. Delivery is both in pdf report format but also in our online analysis system Retail iVision. We cover two channels:
- Tennis specialty (for TIA members only)
- Running specialty
Our specialty dealer reports enable manufacturers to monitor their relationship with their retailers. We track how the dealers rate their vendors for key business KPIs. This enables manufacturers to manage their specialty business more effectively. Some of the key measures include:
- Delivery
- Accuracy of order
- In-house customer service
- Sales Reps
- Adding value to my business
- Technical innovation
- Profit to dealer
We also carry out custom research within the retail channel such as:
- Mystery shopping
- Accompanied shopping
- Shopper studies
- In-store “moment of truth” research
For more details contact: info@sportsmarketingsurveysusa.com .