SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

Our POS sell-through data services enable in-depth analysis of brand, model, price point, product type. Delivery is both in pdf report format but also in our online analysis system Retail iVision. We cover two channels:

Our specialty dealer reports enable manufacturers to monitor their relationship with their retailers. We track how the dealers rate their vendors for key business KPIs. This enables manufacturers to manage their specialty business more effectively. Some of the key measures include:

We also carry out custom research within the retail channel such as:

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Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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Contact us

6650 West Indiantown Road, Suite 220, Jupiter, Florida 33458, USA
Tel: 561 427 0647


Tel: 561 427 0647 -Ext. 2