1. Can work independently
  2. Effectively work with young players
  3. Ability to work with special needs players
  4. Working with high-performance players
  5. Ability to work with senior players
  6. Dealing with parents
  7. Verbal communication
  8. Non-verbal communication
  9. Listening skills
  10. Decision making
  11. Organization
  12. Social awareness/social skills
  13. Assertiveness
  14. Attitude and work ethic
  15. Willingness to learn
  16. Flexibility
  17. Personal appearance/presentation


SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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Sports and Fitness Industry Association


SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports: