1. Can work independently
  2. Effectively work with young players
  3. Ability to work with special needs players
  4. Working with high-performance players
  5. Ability to work with senior players
  6. Dealing with parents
  7. Verbal communication
  8. Non-verbal communication
  9. Listening skills
  10. Decision making
  11. Organization
  12. Social awareness/social skills
  13. Assertiveness
  14. Attitude and work ethic
  15. Willingness to learn
  16. Flexibility
  17. Personal appearance/presentation

Sports and Fitness Industry Association


SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

Custom Research

SPORTS MARKETING SURVEYS USA is uniquely positioned to assist you in all your custom quantitative and qualitative research needs. From early planning through data analysis and presentation of results, we are dedicated to getting you the most value from your research dollars.

Custom Research

Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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