Pickleball Participation October 1, 2015

pickleball participation

Pickleball Participation

In an article by the Bristol Press they discuss the growing sport of Pickleball. In the article it is described by some participants as similar to other racquet sports and one that appeals to a “multi-generational” audience.

The article continues to discuss the community in particular and how the town has changed some of their facilities to account for the growing demand in their market.

The article then quotes the Sports and Fitness Industry Association with research provided to them by Sports Marketing Surveys USA for an estimate of total players.

“The Sports & Fitness Industry Association estimates there about 2.5 million players nationwide.”

The rest of the article is available below.

http://www.centralctcommunications.com/bristolpress/article_cb994454-670e-11e5-86b1-07ec06e7a060.html

 

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

Find out more

Custom Research

SPORTS MARKETING SURVEYS USA is uniquely positioned to assist you in all your custom quantitative and qualitative research needs. From early planning through data analysis and presentation of results, we are dedicated to getting you the most value from your research dollars.

Custom Research

Retail

SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

Find out more