Pickleball Participation October 1, 2015

pickleball participation

Pickleball Participation

In an article by the Bristol Press they discuss the growing sport of Pickleball. In the article it is described by some participants as similar to other racquet sports and one that appeals to a “multi-generational” audience.

The article continues to discuss the community in particular and how the town has changed some of their facilities to account for the growing demand in their market.

The article then quotes the Sports and Fitness Industry Association with research provided to them by Sports Marketing Surveys USA for an estimate of total players.

“The Sports & Fitness Industry Association estimates there about 2.5 million players nationwide.”

The rest of the article is available below.

http://www.centralctcommunications.com/bristolpress/article_cb994454-670e-11e5-86b1-07ec06e7a060.html

 

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview