Physical activity report gaining steam April 27, 2015


Physical Activity Report

Sports Marketing Surveys USA provides data for the Sports and Fitness industry Association when it comes to the physical activity report. Some of the news sources had used different portion of the report but the main focus that can be found among all of these sources is this quote:

“82.7 million Americans (28.3 percent ) were physically inactive in 2014, an increase of 0.7 percent from 2013.”

They also discussed that this is alarming because the number of Americans who joined fitness clubs had increased in that time frame:

“The PAC report also showed more than 63 million Americans used a health club in 2014 – a 2.3 percent increase over the previous year – according to a release from the International Health, Racquet & Sportsclub Association (IHRSA).”

If you would like to see the report it’s available below:

Below are some of the articles that quoted the research.

Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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