Obesity vs. Inactivity impact January 19, 2015

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Obesity vs inactivity

In a recent article published by sportsfeatures.com research published by the University of Cambridge discussing the correlation of lack of exercise and early death. The twelve year study on obesity and inactivity included 300,000 research participants.

The story quoted research done by Sports Marketing Surveys USA saying:

“Today, 28% of all Americans are totally inactive, based on research released by Sports Marketing Surveys USA.  This includes not being active one time in the past year in 104 activities tracked by the Physical Activity Council. The trend for children is most disturbing:  ten million children are totally ‘inactive’ and two-thirds of all children are ‘not active to healthy standards.’ Both numbers are increasing.”

This quote was only a portion of the research done by Sports Marketing Surveys USA. If you would like to see the whole report it’s available here through the Physical Activity Council: www.physicalactivitycouncil.com/PDFs/current.pdf

 

The remainder of this article is also found here: http://www.sportsfeatures.com/presspoint/pressrelease/54896/inactivity-kills-more-than-obesity-bbc-news

Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview

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SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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