Fitness gadgets and PHIT America April 14, 2015

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How will Fitness gadgets change the future of American fitness? The article discussed the medical journal “the Lancet” and a global inactivity pandemic. This was further amplified when research done by Sports Marketing Surveys USA was quoted below.

“Today, 28% of all Americans are totally inactive, based on research released by Sports Marketing Surveys USA.  This includes not being active one time in the past year in 104 activities tracked by the Physical Activity Council. The trend for children is most disturbing:  ten million children are totally ‘inactive’ and two-thirds of all children are ‘not active to healthy standards.’  Both numbers are increasing.”

The article continues to discuss fitness and how technology will interact in the coming years for the whole article see below.

http://www.wdrb.com/story/28784031/fitness-gadgets-help-phit-america-change-lifestyles-and-waistlines

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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KEITH STOREY – VICE PRESIDENT
keith.storey@sportsmarketingsurveysusa.com
Tel: 561 427 0647 -Ext. 2

Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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