Declining Youth Participation Concern August 12, 2015

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Youth Participation Concern

In an article posted by Sports Illustrated they quoted some data from The Sports and Fitness Industry Association done by Sports Marketing Surveys USA including some of these particular quotes.

“Sports Business Daily reports, according to a study done by the Sports & Fitness Industry Association, that amid concerns of an overemphasis on sport specialization, more kids than ever are not playing sports at all. Inactivity among children approached 20% in 2014, continuing a six-year upward trend. In the same age bracket, the average number of team sports played per participant has fallen 5.9% over the last five years and now sits at 2.01, per the SFIA.”

and

“The only major team sport with an upward participation trend since 2009 is ice hockey. According to the report, USA Hockey, after an internal study revealed 43% of children quit the sport by age 9, made major changes by reducing its emphasis on travel and changing rules to facilitate safety, contributing to a reversal in the sport’s decline and a 44% increase in participation. The U.S. Olympic Committee adopted USA Hockey’s list of broader recommendations to increase accessibility—including encouraging its athletes to play other sports—and recommended the rest of its national governing bodies follow suit.”

For the rest of the article please follow this link.

http://www.si.com/more-sports/2015/08/11/american-youth-sports-participation-drop-decline-statistics-study

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview

Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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