Cycling continues smooth ride May 1, 2015

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Cycling increase

The Sports & Fitness Industry Association with research done by Sports Marketing Surveys USA released the 2015 participation report that ranked sports activities by number of participants. Road bicycling ranked 7th on the survey’s top 10 list with 20.4 million core participants in 2014 and stationary biking 10th with 17.4 . A core participant is someone who biked 26 or more times per year.

The top 10 sports by participation are as follows:

“The SFIA’s top 10 core participation activities (by number of participants):

  1. Walking for fitness (50+ times/year): 76.8 million
  2. Running/jogging (50+ times/year): 28 million
  3. Treadmill (50+ times/year): 27.7 million
  4. Stretching (50+ times/year): 26 million
  5. Free weights (hand weights) under 15 lbs. (50+ times/year): 24.8 million
  6. Weight resistance machines (50+ times/year): 21.2 million
  7. Bicycling (Road/Paved) (26+ times/year): 20.4 million
  8. Free weights (dumbbells) over 15 lbs. (50+ times/year): 19 million
  9. Fishing (freshwater/other) (8+ times/year): 17.9 million
  10. Stationary cycling (recumbent/upright) (50+ times/year): 17.4 million”

To see the whole article see below.

http://www.bicycleretailer.com/studies-reports/2015/04/30/biking-among-top-10-fitness-activities-says-sfia#.VUOYDJNfsa4

If you have a question regarding the remainder of the list contact sports marketing surveys at 561-427-0648

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Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

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Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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