Cycling continues smooth ride May 1, 2015

3942522

Cycling increase

The Sports & Fitness Industry Association with research done by Sports Marketing Surveys USA released the 2015 participation report that ranked sports activities by number of participants. Road bicycling ranked 7th on the survey’s top 10 list with 20.4 million core participants in 2014 and stationary biking 10th with 17.4 . A core participant is someone who biked 26 or more times per year.

The top 10 sports by participation are as follows:

“The SFIA’s top 10 core participation activities (by number of participants):

  1. Walking for fitness (50+ times/year): 76.8 million
  2. Running/jogging (50+ times/year): 28 million
  3. Treadmill (50+ times/year): 27.7 million
  4. Stretching (50+ times/year): 26 million
  5. Free weights (hand weights) under 15 lbs. (50+ times/year): 24.8 million
  6. Weight resistance machines (50+ times/year): 21.2 million
  7. Bicycling (Road/Paved) (26+ times/year): 20.4 million
  8. Free weights (dumbbells) over 15 lbs. (50+ times/year): 19 million
  9. Fishing (freshwater/other) (8+ times/year): 17.9 million
  10. Stationary cycling (recumbent/upright) (50+ times/year): 17.4 million”

To see the whole article see below.

http://www.bicycleretailer.com/studies-reports/2015/04/30/biking-among-top-10-fitness-activities-says-sfia#.VUOYDJNfsa4

If you have a question regarding the remainder of the list contact sports marketing surveys at 561-427-0648

Sports participation

We are the leading provider of industry insight into sports, fitness and leisure participation. We conduct the largest survey of sports participation in the USA for the Physical Activity Council. This report tracks participation in 119 sports, fitness and leisure activities and is considered the definitive source of sports participation insight. SPORTS MARKETING SURVEYS USA is the “go to” organization for all aspects of participation in the USA.

Find out more

Custom Research

SPORTS MARKETING SURVEYS USA is uniquely positioned to assist you in all your custom quantitative and qualitative research needs. From early planning through data analysis and presentation of results, we are dedicated to getting you the most value from your research dollars.

Custom Research

Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

Find out more