Baseball participation and opening day April 6, 2015

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Baseball participation

With Major League Baseball season starting April 9th HardballTalk writer Craig Calcaterra wrote an article quoting the SFIA with research done by Sports Marketing Surveys USA. Calcaterra touches on an article saying “baseball is dying” and the research numbers quoted show that participation has declined.

“Participation in all sports has dropped by more than 9 percent nationwide over the past five years, according to an annual study by the Sports and Fitness Industry Association. Only lacrosse has shown double-digit growth over that period. Participation dropped 3 percent, basketball fell by 2 percent, and football lost 5 percent of its tackle players and 7 percent of touch players. About half of American children do not participate in any team sport”

Calcaterra writes that although the sport has known that it is facing challenges it won’t be going away without a fight.

 

To read the rest of the article see below

 

http://hardballtalk.nbcsports.com/2015/04/06/baseball-is-dying-you-guys-8/

 

Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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Retail

SPORTS MARKETING SURVEYS USA specializes in industry insight and analysis in the specialty retail categories including running, tennis, soccer, ski, hockey, lacrosse and team dealers. This includes quantitative analysis such as POS data and more qualitative research such as our unique dealer studies. Specialty markets are the key to the alpha consumer in their respective sports.

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