Archery growth going strong in the United States November 21, 2014

archery

Archery growth

With the highly anticipated release of the third movie of “The Hunger Games: MockingJay” the NerdWallet took a look (Full article below) of how Jennifer Lawerence trained for the role. In discussing the training and preparation the sports growth was also discussed from USA Archery Membership to the sport as a whole.

 

“Wholesale purchases of archery equipment grew 10% in the past year, the fastest-growing category among competitive sports” -according to the Sports & Fitness Industry Association with research done by Sports Marketing Surveys USA.

 

www.nerdwallet.com/blog/finance/current-events/training-jennifer-lawrence-hunger-games-archery-revival/ 

Geo-Targeting

SPORTS MARKETING SURVEYS USA has developed one of the most innovative applications of sports participation data. Users are now able to identify sports participation activity and behavior at a local level. This is a significant imporvement over the usage of national particiaption rates that was used in the past.

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Sports and Fitness Industry Association

SFIA

SPORTS MARKETING SURVEYS USA is the official research partner of the SFIA (formerly SGMA). Please visit the research page of their website to see the participation and industry reports:

www.sfia.org/research/overview

Sporting goods

We provide a comprehensive service across the sporting goods category including research into equipment used, market sizing, brand performance, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or new product development, we undertake research among the sports consumer.

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