Meet our team as each and everyone of our employees represent the spirit of our company. Our staff is dedicated to assisting you with your sports market research needs.
Stephen Proctor CHAIRMAN
Stephen Proctor has been involved with Sports Marketing Surveys since taking it over in 1984 & has always been at the forefront of sports research. He is a renowned originator & entrepreneur growing Sports Marketing Surveys into the world’s largest specialist sport & sponsorship research consultancy before selling the business in 2008.
He is now back! As Chairman of SPORTS MARKETING SURVEYS INC. and SPORTS MARKETING SURVEYS USA, Stephen provides leadership, guidance and experience to the organisation. His knowledge and reputation in the golf industry ensures he is frequently requested to speak or consult with leading industry practitioners around the world.
Stephen is passionate about how SPORTS MARKETING SURVEYS INC. can help and support all aspects of the sports industry.
Keith Storey VICE PRESIDENT, SMS USA
Keith Storey has nearly 30 years’ experience in business analysis and market research. Almost all this time has been spent specifically in the Sports Industry. He is therefore one of the world’s leading authorities on sports market research.
Keith runs the US office and manages all qualitative and quantitative research for a wide range of clients throughout the USA including sports equipment manufacturers, governing bodies and trade associations.
Keith manages the USA’s single largest sports participation study for the Physical Activity Council, which is the source of the fundamental research on sport for governing bodies & Federations; and sports equipment manafacturers across North America.
Since moving to the USA 12 years ago, Keith has played less golf but still tries to get out on the tennis court regularly.
Tom Cove CEO & PRESIDENT OF THE SFIA
Tom Cove represents the interests of the nation’s sporting goods manufacturers by directing The Sports & Fitness Industry Association (SFIA) formerly the Sporting Goods Manufacturers Association’s (SGMA) overall strategy and positioning among legislative, industry, and media influences. SFIA’s membership consists of more than 500 leading manufacturers and distributors of athletic equipment, footwear, and apparel.
Mr. Cove assumed leadership of the sporting goods industry’s largest trade association in 2005, after thirteen years building the organization’s advocacy and public policy presence in Washington, D.C.
Tom oversees SFIA programs to promote sports participation & safety, health & fitness, physical education, and product standards, and serves as liaison to international sports federations and government agencies. He also oversees the industry’s premier research facility.
Mr. Cove serves on boards of directors of the World Federation of the Sporting Goods Industry, Tennis Industry Association, USA Football and Children’s Charities Foundation of Washington, D.C. Prior to joining SGMA (Now SFIA), he served on staff in the U.S. Drug Enforcement Administration and the United States Senate.
Robert Broach RESEARCH ANALYST
Robert has been with Sports Marketing Surveys USA since it’s inception in 1999, having joined its predecessor, Sports Research, in 1996. Previous stints in the sports division at The NPD Group and with Sports Marketing and Retail Technology add up to over 25 years of experience producing high-quality primary market research products. This includes extensive work with retail audits, manufacturer shipments’ censuses, qualitative dealer surveys, consumer participation surveys, manufacturer distribution studies, consumer purchase panels, and consumer program evaluation surveys.
Robert received his mathematics training at Carnegie Mellon University in Pittsburgh, PA, graduating in 1984. When not studying the tennis, running and wintersports markets, he enjoys practicing yoga, camping and hiking in the CT hills, working out, and running the beaches and rock jetties of New Haven, CT.
Danielle Schiller Research Analyst
Danielle Schiller is a Research Analyst at Sports Marketing Surveys USA.
Adam Hile Research Analyst
Adam joined the team in early 2015, bringing his sport-focused experience and education to SMS USA as a Research Analyst.
With his passion and knowledge of the game, Adam primarily manages tennis research for our clients in every sector of the industry. He previously worked in managerial, sales, and customer service roles at several major retail sporting goods chains, starting his pursuit for a career in sports before even finishing high school.
Adam graduated from Florida State University in 2013 with a double major in Business Management and Sport Management. He worked nearly two years as a Marketing & Promotions intern with FSU’s Athletic Department, including during their 2013 National Championship run. He also served on the executive board of FSU’s Sport Management Student Association.
Out of the office, Adam can be found perfecting his one-handed backhand on the sunny tennis courts of West Palm Beach.
Colman Gogan Research Analyst
Colman Gogan joined the Sports Marketing Surveys team in August, 2016. Colman currently holds the position of Data Analyst. He graduated from The University of Mississippi in May, 2016, with a Bachelor’s degree in Management Information Systems. Colman played club Ice Hockey at the University of Mississippi. After attending a countless number Ole Miss sporting events, Colman gained an even greater appreciation for sports and data analytics.
Colman grew up in Palm Beach Gardens playing American Football, Soccer, and Ice Hockey.